Online Read Ebook How Behavior Spreads: The Science of Complex Contagions

How Behavior Spreads: The Science of Complex Contagions by Damon Centola

• How Behavior Spreads: The Science of Complex Contagions
• Damon Centola
• Page: 312
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780691202426
• Publisher: Princeton University Press

How Behavior Spreads: The Science of Complex Contagions

e-Books online for all How Behavior Spreads: The Science of Complex Contagions 9780691202426 MOBI DJVU ePub

Overview

A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors and innovations? In How Behavior Spreads, Damon Centola presents over a decade of original research examining how changes in societal behavior—in voting, health, technology, and finance—occur and the ways social networks can be used to influence how they propagate. Centola's startling findings show that the same conditions accelerating the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. While it is commonly believed that "weak ties"—long-distance connections linking acquaintances—lead to the quicker spread of behaviors, in fact the exact opposite holds true. Centola demonstrates how the most well-known, intuitive ideas about social networks have caused past diffusion efforts to fail, and how such efforts might succeed in the future. Pioneering the use of Web-based methods to understand how changes in people's social networks alter their behaviors, Centola illustrates the ways in which these insights can be applied to solve countless problems of organizational change, cultural evolution, and social innovation. His findings offer important lessons for public health workers, entrepreneurs, and activists looking to harness networks for social change. Practical and informative, How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.

Download more ebooks: AZUL ESTOCOLMO (SERIE ESTOCOLMO 2) leer el libro pdf read book, Descargar PDF LA MEMORIA DE L ARBRE (PREMI LLIBRES ANAGRAMA) site, [PDF] Dark Shores download download link, MANUAL TECNICO DE HIGIENE LIMPIEZA Y DESINFECCION leer el libro pdf read pdf, DOMINOES 1 FRANKENSTEIN MP3 PACK leer el libro pdf link, Download PDF The Populist's Guide to 2020: A New Right and New Left are Rising download pdf,